Have you ever heard the Go Fish song, "My Very Own Church"? You can hear a snippet at http://www.christianbook.com/Christian/Books/pr.... I haven't been able to find the lyrics or a full audio version online, but it's a great song looking at what a kid would design into a church if they had their say.
Your video made me think of that...
Anyways, I think there's a lot to be said for balance. I agree that we aren't very good at looking outside of the church. At least not in ways that require significant effort and outreach. Our balance is way off. But that's not to say that self-evangelism on the other side of the scale isn't equally important. If the members of the church aren't strong in their faith and knowledge, then looking outwards is difficult, at best. I know the more that I've learned about the Bible and what it means to me, the more I've been able to share that with others at church, in my family, at work, online, and pretty much everywhere else.
It's amazing the conversations that can get started on an airplane when reading a Max Lucado book or at a T-ball game when listening to the latest Go Fish CD. My online world includes moderating a prayer forum at a stepfamily support site - you can imagine how the prayers can flow there! :)
I hope we can come up with some ideas that can bring some balance. I think there are some members that are aching for it, but aren't sure what to do.